Powered by Joy of Mowing
If Customers Can't Find You Online, They Won't Walk Into Your Store.
Tell us about your dealership and we'll show you what your site could look like. A professional dealer website with built-in lead management, brand showcase, and a self-service portal you control — launched within days.
No obligation. Starting at $399/mo. No setup fees. No long-term contracts.
A Facebook Page Isn't a Website. And a Brand Mini-Site Isn't Yours.
Many dealers rely on:
- A Facebook page
- A templated mini-site hosted by a manufacturer
- Or no website at all
But customers search on Google. They expect a professional website that reflects your dealership, your service department, and the brands you carry.
A social page or basic brand template does not give you:
Your dealership deserves its own online presence.
Your Website. Your Brands. Your Leads. Your Control.
OPE Power builds a professional website designed specifically for independent OPE dealers — with tools that let you stay in the driver's seat.
We handle the build. You manage your business through a simple dealer portal.
Update your brands, hours, services, and more — anytime through your dealer portal.
You focus on sales and service. We power your online presence.
Everything Your Dealership Needs Online
Built around how OPE dealers actually operate — from brand pages to lead tracking to seasonal updates.
Brand Showcase
Display every manufacturer you carry with dedicated brand pages organized by equipment category
Service Listings
Highlight your service department, parts counter, financing, and every service you offer
Lead Capture
Built-in contact forms that feed directly into your lead management dashboard
Self-Service Portal
Update your hours, brands, services, and business info anytime through your dealer portal
Lead Management
Track every customer inquiry from submission through conversion with status tracking
Every Lead Captured. Nothing Lost in Email.
Most dealers lose inquiries buried in cluttered inboxes. With OPE Power, every website inquiry is automatically captured, organized, and ready for follow-up — all from your dealer portal.
Stop losing customers to your inbox
- Every form submission captured automatically — no leads slip through the cracks
- Track every inquiry from first contact to closed sale with status tracking
- Reply to customers and add notes without leaving your portal
- Full activity timeline and export — see who followed up and when
Looking for a new zero-turn mower
mike.reynolds@email.com
Annual maintenance on Husqvarna riding mower
sarah.chen@email.com
Commercial mower fleet pricing
j.whitfield@email.com
Parts inquiry for Scag Tiger Cat
donna.pratt@email.com
How It Works
Customer submits a form
A visitor fills out a contact, quote, or service form on your website.
Lead appears in your dashboard
The inquiry shows up instantly in your portal with all the details.
You follow up and close the deal
Reply, add notes, update the status — track every lead to the finish line.
Simple, Transparent Pricing
Two plans built for independent OPE dealers. No hidden fees. No long-term contracts.
Pro
No setup fee. Cancel anytime.
Includes:
- Professional dealer website
- Lead capture & management
- Brand & service showcase
- Self-service dealer portal
- Mobile responsive design
- Hosting & security included
- Seasonal content updates
- Same-day edits on request
No obligation
Pro + JOM
Includes JOM visibility bundle
Everything you need:
- Everything in Pro
- JOM inventory integration
- Featured placement in Joy of Mowing dealer directory
- Priority geographic visibility
- Advanced analytics dashboard
- Quarterly strategic check-in call
- Priority support
No obligation
Need something custom? Multiple locations? Special requirements? Contact us and we'll figure it out together.
Why OPE Power vs. the Alternatives?
Most dealers have tried — or considered — one of these. Here's why they fall short.
Build It Yourself
WordPress, Wix, Squarespace — you pick the tool, you do the work.
- Eats nights and weekends you don't have
- Looks dated fast without constant upkeep
- When it breaks, you're the IT department
Brand Mini-Site
A manufacturer-hosted page with your name on it — and their rules.
- Locked templates you can't customize
- Promotes the brand, not your dealership
- No seasonal updates or local content
Hire an Agency
A marketing firm builds and manages your site — for a hefty retainer.
- Expensive monthly retainers ($500–$2,000+)
- Weeks of back-and-forth for simple changes
- They don't understand the OPE industry
The Real Challenge for Dealers
You shouldn't need to be a web developer to have a great website.
OPE Power: Built for Dealers, Maintained for You
A professional website that's always up to date, backed by a team that knows the OPE industry. No DIY headaches, no locked templates, no agency price tags — just a site that works and real people you can call.
See Plans & PricingYour Website Should Change With the Season
Your business shifts throughout the year. Your website should reflect that — automatically.
We proactively update your site with:
You can also make changes yourself
Use the dealer portal to update brands, services, hours, and business info anytime. Or just call us and we'll handle it.
Designed to Drive Calls and Store Visits
Your website is your digital storefront. Every page is built to convert visitors into customers.
OPE Power helps you:
The objective is simple:
More visibility. More calls. More customers in your store.
Built by People Who Promote Independent Dealers
Joy of Mowing promotes and supports more than 5,000 independent OPE dealers nationwide. OPE Power strengthens your online presence with a professional website, self-service portal, and lead management tools — all backed by a team that understands the OPE industry.
This is built for independent dealers.